I’ve found that many clients come to Ufindable for website design wanting something modern, minimalistic and sleek. We love modern and simplistic when it comes to website design! This is just another way that you can reflect your credibility to your audience.

Many clients want to meet this goal by taking away content and making the site more visual. While this may certainly make for an attractive website, it could also hurt your search engine rankings. Having a beautiful website doesn’t always ensure it will be seen. In order for your website to show up in the search results, search engines have to know what your website is about. One of the main ways to educate search engines about your website is through content. It’s all a part of how search engines work.

But content isn’t just for the search engines, it’s also for the people visiting your website. So let’s talk about a few reasons why content is important to search engine rankings and converting visitors to customers.

Important & Relevant Information

Content provides information and this information can be used to educate search engines about your website. You should always keep in mind how your website is portrayed to search engines and whether it accurately communicates your website’s purpose. Your purpose may be to provide information, to sell something or to offer a service. You should always optimize your website in such a way that search engines know what it’s about. That way, search engines will know when to show your website and its pages in the search results for relevant search queries.

When users come to your site, they’re most likely looking for something such as a product, a service or information. One of the ways to provide this information and details concerning products and services is through content. Providing users with the information that they’re looking for in a clear and easy way can help keep users on your site and increase conversions.