How local SEO works
Local SEO is exactly what it sounds like:
SEO for a specific geographic region.
Just because it’s geared toward a smaller subset of customers does not mean it’s less important or time-intensive than a broader SEO campaign. To some extent, every business is a local business, and a Page 1 search result on Google, or better yet, the Local Pack on Page 1, is the best business listing of all.
Local SEO strategy in many respects boils down to optimizing your existing online presence within Google apps and increasing your brand reach across relevant local directories.
As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Local SEO boosts your organization’s online visibility and more calls and emails are continuously in touch with your locations, products, services and differentiators.
Increased local organic traffic to your site online presence to increased foot traffic through your front door — or increased on-site conversions.
You can think of local SEO as being everywhere your local customers need you to be — all at once.