Local SEO - Ufindable

Local SEO Strategy

Also, 76% of people who conduct a local search via mobile visit a physical location within a day — and 28% make a purchase during that visit. Local SEO brings real people to your store and delivers the ROI you’re looking for.

How local SEO works

Local SEO is exactly what it sounds like:
SEO for a specific geographic region.

Just because it’s geared toward a smaller subset of customers does not mean it’s less important or time-intensive than a broader SEO campaign. To some extent, every business is a local business, and a Page 1 search result on Google, or better yet, the Local Pack on Page 1, is the best business listing of all.

Local SEO strategy in many respects boils down to optimizing your existing online presence within Google apps and increasing your brand reach across relevant local directories.

As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Local SEO boosts your organization’s online visibility and more calls and emails are continuously in touch with your locations, products, services and differentiators.

Increased local organic traffic to your site online presence to increased foot traffic through your front door — or increased on-site conversions.

You can think of local SEO as being everywhere your local customers need you to be — all at once.

Ufindable Local SEO

Ufindable has been a leading digital marketing agency for 10+ years, and we’ve adapted our local SEO service alongside industry changes and best practices. Our SEO experts know what it takes to get your company to appear in local business listings, Google Maps and Google SERPs — all within the same SEO campaign.

As a full-service local SEO agency, our strategists and consultants craft campaigns to capitalize on your organization’s near- and long-term commercial opportunities, pushing your digital presence forward every day with local SEO that converts.

Here’s a quick rundown of expert SEO services you can expect from your Ufindable team:

Google My Business optimization
Local citation management
Local listing monitoring
Brand monitoring
Reputation management
Localized content creation
Localized site copy refreshes.

Metadata analysis and optimization
Keyword research
Targeted link building
NAP (name + address + phone)
Customer review management
Mobile optimization
Custom citation management

Structured data markup
Business directory optimization
Google Maps ads
Google Posts publishing
On-page optimization
Off-page optimization
Magnet pages

Local SEO Expertise

SEO is really an omnichannel initiative, especially in the local realm.

Signals from social media, backlinks and online business directories all influence SEO results, which means you need an SEO firm that’s versed in many marketing disciplines. That includes the strategy to plan campaigns, the coordination to execute on them and the talent to see your projects come to life — all in one local SEO package.

Ufindable’s SEO expertise is complemented by technical support from our web developers, ideation and creation from our multidisciplinary creative departments and end-to-end accountability from project managers.

Our local SEO marketing services are organized and run by an in-house team so you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package.

With Ufindable, there’s no need to juggle multiple vendors, outsourced contractors or unvetted freelancers — everything’s done in a cohesive, collaborative workflow you can trust. You’ll work with a dedicated SEO expert who can guide your strategy in the right direction.

With Ufindable, your potential customer has never been so within reach.

Our Approach

01. AUDIT

We start with a deep-dive into your brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.

02. PLAN

Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.

03. IMPLEMENT

We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum return on investment. We celebrate small wins!

04. ANALYZE

We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.

Google as your homepage

We take a methodical, data-backed approach to engineering SEO victories, and that often starts with optimizing your brand across Google’s suite of interconnected applications.

Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:

Google Maps.
Local 3-packs.
Knowledge panels.
Google Posts.
Mobile SERP carousels.

That said, the proper transfer and population of this information — addresses, services, etc. — is only possible if your Google My Business profile is appropriately claimed, set up and optimized.

With Ufindable, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you.

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