Backlinks Are Necessary and Critical
In the land of SEO, backlinks are king. Comprehensive link-building creates a network of websites that are connected to your home, blog, and inner pages. Think about it like a political election, you want to get as many votes as possible from different people in order to win the popular vote. This is virtually the same.
The more places on the internet that link to your site, the more popular your site becomes. Unsurprisingly, this helps your brand’s online authority, presence and trust. Improving your website’s authority helps in many ways including better keyword rankings, faster indexing and more traffic.
We’ve Created a Unique, Two-tiered Link Strategy, Reporter Outreach and Influencer Marketing. This is our secret sauce to growth your business online presence like nothing you have seen before.
News sources reach out to our digital PR team with storylines they are working on and we get you and your brand featured in those stories, interviews, company profiles and expert quotes.
These features will result in a link back to your homepage from the most trusted sites on the internet.
First, we have special relationships with talent agencies, celebrities and public figures in Los Angeles. This enables us to get your product and service in the hands of people who otherwise would never have direct exposure to it.
Secondly, we have cultivated relationships with micro Influencers who will review your products or services. This becomes an incredible asset for paid media campaigns on Facebook.
How Does Link Building Work?
The best way to boost your authority through link building is to earn backlinks from credible, high-quality websites. If you have tons of backlinks but they are from spammy, irrelevant sites, they probably won’t help you rank any better.
There are many ways to acquire backlinks, including:
- Guest blogging
- Social media promotion
- Manual outreach
- Pursuing competitors’ backlinks
But keep in mind that backlinks aren’t everything—first and foremost, you should focus on creating useful, high-quality content.
When investigating ways to improve your rank, harnessing the power of link building can be a challenge for beginners and experienced professionals alike. However, it can be one of your most powerful tools for organic success.
Three Types of Links
When planning your link building strategy, it’s important to know the different types of links.
The most important types of links to know are below.
1. Nofollow vs. Follow
Nofollow links are typically used when you want to link to another website but don’t want to tell Google to crawl that site.
To designate a link as a nofollow link, you’ll need to add the attribute rel=”nofollow” into the link’s code. Nofollow links will inform Google that the link shouldn’t pass PageRank.
The nofollow link is helpful for two reasons:
When you need to link to a site but don’t want to endorse it
When the link is profitable. Google introduced rel=”sponsored” (and rel=”ugc”) as an additional type of backlink attribute, and prefers users use rel=”sponsored” for paid or profitable links (such as paid ads, banner ads, affiliate links, sponsored content) instead of rel=”nofollow”.
Keep in mind, nofollow links don’t pass authority directly. However, they still can provide you with brand recognition and referral traffic.
Follow links, on the other hand, are regular links with attributes that would inform Google the link should pass PageRank.
You would use a follow link if you wanted to:
- Pass on authority to a trusted website
- Help search engine bots understand what the content is about
2. Links from Users
Utilizing user-generated links as a tactic for link building is not the ideal route when you’re looking to up your SEO strategy. In the past, Google penalized those who tried user-generated linking.
User-generated links are sometimes created by you with the intent to promote your own work. They are also generally lower in quality than other link building methods that Google prefers.
Some examples of links from users include:
- Unmoderated blog comments
- Embedded infographics and widgets
- Profile pages of users
- Press releases or guest post signatures with heavily optimized anchor text
Links from these sources won’t hurt your site, but it’s generally not a good idea to spend time on this strategy since these types of links probably won’t pass any authority.
3. Natural Links From Other Blogs Or Sites
Natural links occur more organically from readers who come across your website including a link on their blog or website without being asked. With this link type, you don’t ask other webmasters or users to give you a backlink.
Most natural links don’t live in sponsored or paid content and are also without tracking parameters. They are usually added within another blogger’s or webmaster’s content with the intent to provide value to their readers.
This means you are more likely to see natural links in videos, blog posts, images, and other product listings on someone’s website.
Having a natural link back to your website is by all means considered a “good link” and has been dubbed one of the safest link building techniques. Natural links are also one of the best and most efficient ways to promote your blog or your website.